Lecture2Go Videokatalog F.6 - Mathematik, Informatik, Naturwissenschaften Informatik Sonderveranstaltungen "IT-Management und Consulting"

Videokatalog

3485 Aufrufe
20.01.2011

The Future of the Web: Opportunities & Challenges

Progress always comes with challenges. The Internet has changed people's lives dramatically. Increases in broadband speed and affordable devices allow truly everyone to both access and upload online content. The positive impact is huge: the Internet has democratized the access to knowledge, brought people closer, increased transparency, saved lives, increased the choices for consumers, and served as an economic enabler.

The other side of the story are violations in privacy and in copyright as well as misuse risks such as fraud or spam. While increasing regulatory measures may help hold on such practices, there are alternative longer-term and more thorough technical solutions that put control into the users' hands.

This will be a non-technical talk covering the evolution of the web and its positive impact and discussing approaches to deal with some of the current challenges. Approaches that will support further innovation and development of an open web.

Dr Nelson Mattos, Vice President, Engineering, EMEA joined Google in 2007, and as VP of Engineering for the EMEA region, he is responsible for all engineering and product development activities. Prior to joining Google, he worked in various capacities at IBM for 15 years. Most recently, Nelson was an IBM Distinguished Engineer and Vice-President of Information and User Technologies at IBM Research. He led an organisation of researchers worldwide who worked on projects involving search, structured and unstructured information processing and analytics, natural language processing, conversational and multimodal interaction, business collaboration tools, visualisation technologies and overall user experience. He was also an IBM Distinguished Engineer and Vice-President, Information Integration for the IBM Software Group, for which he created a portfolio of products that grew into a several hundred million dollar business, brought several key technologies to market and drove five key acquisitions in support of this segment. Nelson's career with IBM also included key roles in DB2 development, leading major SQL extensions and driving worldwide database standards; in this capacity, he contributed to the design of SQL99 through more than 300 accepted proposals.

Prior to IBM, Nelson was an associate professor at the University of Kaiserslautern in Germany, where he was involved in research on object-oriented and knowledge base management systems.

Nelson received his Ph. D. in Computer Science from University of Kaiserslautern and also holds bachelor's and master's degrees in Computer Science from the Federal University of Rio Grande do Sul in Brazil. He has published over 80 papers on database management and related topics, holds 13 patents and is the author of the book "An Approach to Knowledge Base Management".

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  • Miniaturansicht - Introduction
    00:00:00
    Introduction
  • Miniaturansicht - Outline
    00:00:40
    Outline
  • Miniaturansicht - Biography
    00:04:29
    Biography
  • Miniaturansicht - Remember how Life was before...
    00:04:31
    Remember how Life was before...
  • Miniaturansicht - The Information Revolution
    00:07:28
    The Information Revolution
  • Miniaturansicht - - Equipment Price has gone down
    00:08:17
    - Equipment Price has gone down
  • Miniaturansicht - - Connectivity: Increased Broadband Speed & Price Decrease
    00:09:53
    - Connectivity: Increased Broadband Speed & Price Decrease
  • Miniaturansicht - - Open Source & Standards lowering the Bar for Developers
    00:11:23
    - Open Source & Standards lowering the Bar for Developers
  • Miniaturansicht - - Availability of: Tools, Apps, Websites
    00:12:10
    - Availability of: Tools, Apps, Websites
  • Miniaturansicht - What has happened?
    00:13:14
    What has happened?
  • Miniaturansicht - - Knowledge which everyone can access
    00:13:32
    - Knowledge which everyone can access
  • Miniaturansicht - - Communication: Information immediately delivered
    00:15:20
    - Communication: Information immediately delivered
  • Miniaturansicht - - Communication: bringing People closer
    00:17:08
    - Communication: bringing People closer
  • Miniaturansicht - - Information democratised
    00:19:08
    - Information democratised
  • Miniaturansicht - - Improving Health & helping in Disaster Situations
    00:21:13
    - Improving Health & helping in Disaster Situations
  • Miniaturansicht - - Free Self-Expression
    00:22:24
    - Free Self-Expression
  • Miniaturansicht - E-Commerce: Anyone can be a (global) Seller
    00:23:43
    E-Commerce: Anyone can be a (global) Seller
  • Miniaturansicht - - Education & Entertainment
    00:27:08
    - Education & Entertainment
  • Miniaturansicht - How Life has progressed today with the Internet
    00:27:08
    How Life has progressed today with the Internet
  • Miniaturansicht - User Generated Content: Trends
    00:29:45
    User Generated Content: Trends
  • Miniaturansicht - - The next big Media Company might be... Your next Door Neighbor
    00:30:11
    - The next big Media Company might be... Your next Door Neighbor
  • Miniaturansicht - - Users want to decide about the Future of the Internet
    00:31:26
    - Users want to decide about the Future of the Internet
  • Miniaturansicht - ... But this can have negative Consequences
    00:40:15
    ... But this can have negative Consequences
  • Miniaturansicht - Paradox: the more we connect, the more we are exposed
    00:41:29
    Paradox: the more we connect, the more we are exposed
  • Miniaturansicht - How should we react to those Trends?
    00:42:05
    How should we react to those Trends?
  • Miniaturansicht - What does Google know/collect?
    00:43:32
    What does Google know/collect?
  • Miniaturansicht - - Logs: what Data does Google collect?
    00:44:01
    - Logs: what Data does Google collect?
  • Miniaturansicht - - Cookies store Preferences
    00:45:06
    - Cookies store Preferences
  • Miniaturansicht - Opportunities: the Good that comes from User Data
    00:45:56
    Opportunities: the Good that comes from User Data
  • Miniaturansicht - - How does this Data benefit Users?
    00:46:19
    - How does this Data benefit Users?
  • Miniaturansicht - - Better Search Results
    00:46:50
    - Better Search Results
  • Miniaturansicht - - Improving Search Quality
    00:46:56
    - Improving Search Quality
  • Miniaturansicht - - Innovation: Translation
    00:49:31
    - Innovation: Translation
  • Miniaturansicht - - Innovation: Flu Trends
    00:50:07
    - Innovation: Flu Trends
  • Miniaturansicht - - Fighting bad Guys: preventing Web Spam
    00:51:40
    - Fighting bad Guys: preventing Web Spam
  • Miniaturansicht - - Fighting bad Guys: preventing Click Fraud
    00:53:12
    - Fighting bad Guys: preventing Click Fraud
  • Miniaturansicht - Technical Solutions to Privacy, Security, and Copyright Concerns
    00:55:13
    Technical Solutions to Privacy, Security, and Copyright Concerns
  • Miniaturansicht - - Opt out Tool for StreetView
    00:55:39
    - Opt out Tool for StreetView
  • Miniaturansicht - - Interest-Based Advertising
    00:56:40
    - Interest-Based Advertising
  • Miniaturansicht - - Transparency and Choice: Ads Preferences Manager
    00:57:55
    - Transparency and Choice: Ads Preferences Manager
  • Miniaturansicht - - Transparency and Choice: Privacy Control with Google Dashboard
    00:58:42
    - Transparency and Choice: Privacy Control with Google Dashboard
  • Miniaturansicht - - Transparency and Choice: controlling Data Collection
    01:01:00
    - Transparency and Choice: controlling Data Collection
  • Miniaturansicht - - Transparency and Choice: Data Liberation Front
    01:01:36
    - Transparency and Choice: Data Liberation Front
  • Miniaturansicht - - Copyright: creating Tools to detect Infringements
    01:03:00
    - Copyright: creating Tools to detect Infringements
  • Miniaturansicht - - Partners get significant Benefits from User Sharing and Marketing with Content ID on YouTube
    01:04:39
    - Partners get significant Benefits from User Sharing and Marketing with Content ID on YouTube
  • Miniaturansicht - - The major Media Brands are joining YouTube
    01:06:33
    - The major Media Brands are joining YouTube
  • Miniaturansicht - - Transparency: Government Requests
    01:07:04
    - Transparency: Government Requests
  • Miniaturansicht - Summary
    01:08:14
    Summary