Sonderveranstaltungen "IT-Management und Consulting"
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Duration: 70 Min. | MP4: 284 MB | Views: 2418 | Licence: UHH L2G
Chapters
Chapter 1 - 00:00:00
Introduction
Chapter 2 - 00:00:40
Outline
Chapter 3 - 00:04:29
Biography
Chapter 4 - 00:04:31
Remember how Life was before...
Chapter 5 - 00:07:28
The Information Revolution
Chapter 6 - 00:08:17
- Equipment Price has gone down
Chapter 10 - 00:13:14
What has happened?
Chapter 14 - 00:19:08
- Information democratised
Chapter 16 - 00:22:24
- Free Self-Expression
Chapter 19 - 00:27:08
- Education & Entertainment
Chapter 20 - 00:29:45
User Generated Content: Trends
Chapter 25 - 00:42:05
How should we react to those Trends?
Chapter 26 - 00:43:32
What does Google know/collect?
Chapter 28 - 00:45:06
- Cookies store Preferences
Chapter 30 - 00:46:19
- How does this Data benefit Users?
Chapter 31 - 00:46:50
- Better Search Results
Chapter 32 - 00:46:56
- Improving Search Quality
Chapter 33 - 00:49:31
- Innovation: Translation
Chapter 34 - 00:50:07
- Innovation: Flu Trends
Chapter 38 - 00:55:39
- Opt out Tool for StreetView
Chapter 39 - 00:56:40
- Interest-Based Advertising
Chapter 47 - 01:07:04
- Transparency: Government Requests
Chapter 48 - 01:08:14
Summary

Lecture series
Dr. Nelson M. Mattos
The Future of the Web: Opportunities & Challenges

Progress always comes with challenges. The Internet has changed people"s lives dramatically. Increases in broadband speed and affordable devices allow truly everyone to both access and upload online content. The positive impact is huge: the Internet has democratized the access to knowledge, brought people closer, increased transparency, saved lives, increased the choices for consumers, and served as an economic enabler.

The other side of the story are violations in privacy and in copyright as well as misuse risks such as fraud or spam. While increasing regulatory measures may help hold on such practices, there are alternative longer-term and more thorough technical solutions that put control into the users" hands.

This will be a non-technical talk covering the evolution of the web and its positive impact and discussing approaches to deal with some of the current challenges. Approaches that will support further innovation and development of an open web.

Dr Nelson Mattos, Vice President, Engineering, EMEA joined Google in 2007, and as VP of Engineering for the EMEA region, he is responsible for all engineering and product development activities. Prior to joining Google, he worked in various capacities at IBM for 15 years. Most recently, Nelson was an IBM Distinguished Engineer and Vice-President of Information and User Technologies at IBM Research. He led an organisation of researchers worldwide who worked on projects involving search, structured and unstructured information processing and analytics, natural language processing, conversational and multimodal interaction, business collaboration tools, visualisation technologies and overall user experience. He was also an IBM Distinguished Engineer and Vice-President, Information Integration for the IBM Software Group, for which he created a portfolio of products that grew into a several hundred million dollar business, brought several key technologies to market and drove five key acquisitions in support of this segment. Nelson"s career with IBM also included key roles in DB2 development, leading major SQL extensions and driving worldwide database standards; in this capacity, he contributed to the design of SQL99 through more than 300 accepted proposals.

Prior to IBM, Nelson was an associate professor at the University of Kaiserslautern in Germany, where he was involved in research on object-oriented and knowledge base management systems.

Nelson received his Ph. D. in Computer Science from University of Kaiserslautern and also holds bachelor"s and master"s degrees in Computer Science from the Federal University of Rio Grande do Sul in Brazil. He has published over 80 papers on database management and related topics, holds 13 patents and is the author of the book "An Approach to Knowledge Base Management".

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Dr. Nelson M. Mattos
The Future of the Web: Opportunities & Challenges

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Dr. Nelson M. Mattos
The Future of the Web: Opportunities & Challenges





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